Born from the ashes of mainstream book publishing, Sun Rider Press was founded in the European summer of 2019, though it was a long time in the making. Mike, long rider of the road, began putting pen to paper when he embarked on his first global pilgrim voyage, writing short stories of his unconventional escapades that would hold a lens to the functioning of humanity through the eyes of a 20-year-old middle-class white boy. After 8 years, a couple of novels under his belt, and an overflowing inbox of literary rejections, Mike came to a startling realisation: publishers only want the ultimate hero story. That transatlantic voyage by that ex Tour de France winner; that latest celebrity cook book that discovers the cultural delicacies of ‘off-the-beaten-track’ areas. It's a shame that they are so short-sighted.